Who Buys Legal Marijuana in America – infographic

New Theory Magazine visualizes the recent sales of legal marijuana in America with the release of the new infographic. How big is the market for legal marijuana in America? A lot bigger than some would have ever imagined. According to Fortune, “a new report by a leading marijuana industry investment and research firm found legal cannabis sales jumped 17%, to $5.4 billion, in 2015 and they will grow by a whopping 25% this year to reach $6.7 billion in total U.S. sales.”

Who are the consumers of legal marijuana?
• The average recreational marijuana consumer is 37 years old, marijuana dispensaries serve customers 21-95
• The average marijuana consumer spends $33 on weed per trip to dispensary
• Weed smokers spent $645 on average in the last year buying pot
• There are more than twice as many men than women in the customer loyalty program

Although Fortune reports that “well-established medical pot markets in states like California still account for much of the country’s legal marijuana sales,” ArcView says that “recreational marijuana sales is expected to help fuel the cannabis market’s soaring growth over the next few years.”

“It projects that adult-use pot sales will account for more than half (53%) of the overall market by 2020,” Fortune explains, adding, “that would represent growth of more than 1,150% for recreational sales over the next four years.”

Infographic courtesy of: newtheory.com

 

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